In one sentence? Because you can gather many insights there so should not give up such a tool. To begin with, it's important to understand that …

How important is it for political parties to use audience- listening tools? 

With your permission, let's start with a definitive statement: Every strategic plan of a political entity must be based on data analysis, …

In their imagination, politicians and political campaign managers reach every potential vote and every group of voters. In practice, there are …