Hive Behavioral
Hive
Behavioral
Hive specializes in conducting behavioral studies that help customers learn about various target audiences in greater depth, and examine messages, narratives, and perceptions. Advanced research methodologies such as controlled experiments provide insights into what motivates people to take action, to deeply understand the story behind a target audience, and to generate proven and practical solutions.
Complementary behavioral research allows us to make predictions and examine behavioral changes.
Behavioral Research
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Tools
Advanced statistical tools allow us to conduct minimal questioning, avoid tedious surveys, and minimize dropout rates. We develop measures to increase the validity and reliability of our results.
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Methodologies
Implementing psychology and behavioral research, we make use of controlled behavioral experiments , association analysis, and clustering techniques to identify and characterize perceptions and beliefs.
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Data Analysis
We use complex statistical techniques to identify key audiences, understand perceptions and beliefs, and the impact of intervention. These studies complement our Social Media and Geographical analysis, allowing us to translate data into insights